Cover of Tate Teachers brochure
Tate Teachers brochure

All projects

Rachel Escott, Creative Sector Communications

 

Strategic planning, including facilitating
team sessions for business planning or review

Palestine GalleryPalestine Gallery: With proposals to open a new, privately-funded arts and cultural centre highlighting the Palestinian diaspora, I led a brainstorming session with staff and directors of the Palestine Gallery's parent body to identify aims and audiences for this development (August-September 2007).

Phoenix Brighton logo

Phoenix Arts Association: Phoenix was funded by Arts Council England to review and restructure the whole organisation. Though a series of workshops with Board members and the wider membership, I helped clarify ambitions for the organisation and produce a development strategy pointing up necessary changes to Phoenix's operations and offer; and how it presents itself externally. These recommendations are now being worked through, including a change of name and emphasis (May 2006-May 2007).

Photo from Spread the Word

Spread the Word: Following their tenth anniversary review of their business plan, I led an intense brainstorm session with senior staff of London's literature development agency, to get to the heart of who Spread the Word's audiences are and how to communicate with them (January 2006).

Start-up and small businesses advice and mentoring for managers
ACE South East Setting Up Schemem logo

Arts Council England's South East Setting Up Scheme: I spent time with three of the schemes graduates (Julie Roberts, Birgitte Haar Lund and Clare McEwan), focusing on their audiences and aims (November 2006).

Photo of Clare McEwan's sketchbook

Clare McEwan: I am mentoring Clare as she develops her art into new directions for sale and distribution (November 2011 and ongoing).

 

Craft Central logo

Craft Central: I led a series of 'marketing surgeries' for new and established maker-designer businesses who belong to the Craft Central network (March 2010).

Creative London North logo

Creative London North: I joined the Prevista Associates team to offer business advice and mentoring for small and start-up creative businesses through this scheme, based in three North London boroughs. I took each client through a process to analyse their business, identify strengths and opportunities and help them address weaknesses and threats. The advice given included budgeting and accounts, company structure and staffing, in addition to marketing. Clients included Lucy Jo Brown, a photographer; Ruth Berenbaum, a glass and mixed media artist; Marysa Dowling, a photographic artist; Richard Grimshaw, a garden designer and group leader; and Leenita Gupte, a makeup artist (September 2005-April 2006).

Spread the Word

Spread the Word: After helping Spread the Word review it's position in January 2006, I was asked to assist the Director in overseeing some of their new marketing initiatives, on an as-needed, mentoring basis (September 2007-May 2008).

Communications strategy development

Jin Aowen photo

Jin Aowen: I'm working with the lauded young British Chinese artist to understand her promotion and communications needs as she takes on major new commissions (June 2012).

Cinema Museum logo

Cinema Museum: I'm helping the staff and volunteers develop their marketing skills and draw up a marketing strategy for their future: a London Museums-sponsored project via Audiences London (November 2011-March 2012).

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City of London Sinfonia: I helped develop the orchestra’s communications strategy to move it towards new and broader audiences using new media communications and closer relationship building (July 2009-May 2010).

Crafts Central logo

Craft Central (as Clerkenwell Green Association)

 

  • As the Bright Ideas and Reflect Forward schemes came to a close, I again worked with Craft Central to refresh and extend the planning for their successor programmes and apply for ACE funding (April 2009).
  • When CGA was proposing to build on the successful Creative 8 programme, I met with the team to plan a communications strategy for the launch of Bright Ideas and Reflect Forward, two schemes to support the production of cutting edge work by contemporary craft practitioners (November 2006).
  • I worked with jeweller Kelvin Birk to plan the communications for his CGA-sponsored Creative 8 exhibiton, which marked a change of direction in his work (September 2006).
engage logo

engage: I led the analysis of engage's communications needs and resources to develop a communications stratgey and to embed communications skills through a mentor relationship with in-house staff (November 2009-May 2010).

Picture of English Heritage Discovery Visits brochure

English Heritage: English Heritage was launching a new strand of interactive workshops for school groups: a first for the organisation and for the first time schools would be asked to pay a fee. I worked closely with the Learning team nationwide to develop a communications and distribution strategy for these Discovery Visits, before working with them to run the print production and distribution (May 2006-February 2007).

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International Save the Children Alliance: Through brainstorming workshops with people from several countries, I worked with the team to develop a communications strategy that would launch a fundraising campaign for education in places of conflict the first unified campaign involving all 27 member countries by this leader in international development (October 2005-February 2006).

Julie McNamara's logo

Julie McNamara:

 

  • I held an initial brainstorming session with Julie to think through a marketing strategy for her forthcoming Pig Tales tour, and to match it to her resources. I then helped her develop the plan and communicate it to venues, audiences and Arts Council England, which resulted in funding for the tour (June-August 2007).
  • I again worked with Julie on her new production Crossings to produce audience and press campaigns for the tour (May-October 2009).
Phoenix Brighton logo

Phoenix Arts Association: After working with Phoenix on strategic and business planning I supplied the team with a full and prioritised communications strategy, for them to implement as and when resources, allow. This means that their future activity will be focussed on their main aims and will thus deliver greater resource-efficient benefits (May 2006-May 2007).

Cover of Tate Teachers brochure

Tate

 

  • I consulted with the community development and outreach teams in both Tate Modern and Tate Britain and picked apart the many aspects of their work to reveal that the target of existing publicity was different to the target for the provision. I then produced a step-by-step marketing recipe that can be progressively implemented as resources allow (February-April 2005).
  • I drew up the launch strategy for a new continuing professional development programme for teachers, then project-managed the print production and evaluation elements of the strategy (February-November 2005).
Tuscan Style

Tuscan Style: I advised on an online and direct mail strategy to break into the UK market, for this Italy-based artist's special edition prints (June-September 2007).

Implementing multi-channel communications campaigns,
events, launches and press coverage
Photo of Badlambs hair salon

Badlambs hair salon: I helped Tony Mallis of Badlambs with a press campaign to maximise the seasonal opportunities following the Lambs Conduit Street Festival and strengthen his business (November 2006).

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City of London Sinfonia: During the orchestra Marketing Manager's maternity leave, I am supplying marketing support for the company, covering all the activities of a busy communications and PR role (July 2009-May 2010).

Cockpit ArtPhoto of Katherine Wardropper jewellwery from Cockpit Arts

Cockpit Arts: I supplemented the in-house team to launch the first email newsletter from Cockpit Arts, and work as an ad-hoc extra pair of hands with such projects as the press launch of the Bellhouse Foundation Awards and Open Studios events (May 2007 and ongoing).

engage logo

engage: Following the development of a communications strategy I managed the roll-out of a press campaign for the Older People's project in Wales; and the membership campaign. Both were designed to embed skills in-house (November 2009-May 2010).

Photo from Lamb's Conduit Street Festival by David Steel

Lamb's Conduit Street Winter Festival: Keeping it local, I helped the traders and community organisations around Lambs Conduit Street in Bloomsbury to launch and promote their Street Festivals. The PR campaign brought in Alexei Sayle one year and Suggs the next to open the festival, along with the launch of the Wedge Card to support independent traders. Flyers, posters and personal approaches and an extensive press and listings effort targeted the local workers, residents and visitors (December 2005; May and December 2006; December 2007).

London Brass logo

London Brass: I am running the press campaign for a forthcoming concert at Cadogan Hall, London, with James Morrison and London Brass (June-July 2012).

Print production and distribution management
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City of London Sinfonia: While supplying Marketing Manager cover I managed the production and distribution of promotional material and programmes for all of the orchestra’s own-promotion concerts (July 2009-May 2010).

English Heritage Discovery Visits brochure cover

English Heritage: Following my development of the communications strategy for Discovery Visits, I co-ordinated with the large Learning team across England to gather all copy and images and to brief and manage the designer according to English Heritage guidelines. I rationalised the existing distribution lists to ensure greater productivity and commissioned research on new valuable schools contacts. I then ensured that the printing and distribution processes ran smoothly, working with EH regular suppliers. Finally, I created templates and guidelines so the in-house teams could take over this work from the third edition, for maximum cost-effectiveness - but was on-call to help them through the process if needed (May 2006-February 2007).

Photo of goat from Friends of Coram's Fields

Friends of Coram's Fields: As a neighbour of Coram's Fields, the unique seven acre playground and park for children living in or visiting London, I am one of the 'friends' helping with fundraising. I oversaw the design, print and distribution of a new leaflet re-launching the Friends group (May 2005 and ongoing).

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International Save the Children Alliance: Following the strategy development and copywriting elements of this campaign for education in places of conflict, I helped develop a 'non-print' production and distribution method, to ensure each of the member offices in 27 countries could translate, access and download the fundraising materials as they needed them (October 2005-February 2006).

Lamb's Conduit Street Winter Festival: For the marketing element of these local festivals, I liaised with all participants to gather copy, write and specify print quantities of postcards and posters, and managed the distribution of material. I also maintained an up-to-date web page of the events (December 2005; May and December 2006; December 2007).

Cover of Tate Teachers brochure

Tate

 

  • After devising the launch strategy for a new continuing professional development programme for teachers, I collated copy and project-managed the print production and distribution of the launch materials (February-November 2005).
  • With tight deadlines, I liaised with the Tate Modern and Tate Britain schools teams to gather the copy and research images for the schools programme brochures and later updates. I then managed the designer, mailing house and website team to ensure a professional delivery of the information on time. I later came on board to repeat the process with the September 2005 main brochure and updates (February-March 2005; June-August 2005).
Copywriting
Anwesha Dance Company photo of dancer

Anwesha Company: This young Manipuri dance company needed to write copy for funding applications as well as website and marketing use. I interviewed them extensively to tease out the history, styles and ambitions of the company and turned this into a range of written treatments for future use (November 2007).

Chitraleka Dance Company photo of dancer

Chitraleka Dance Company: By offering comments and guidance to fine-tune their own material, I helped South Indian dance company Chitraleka write marketing leaflets and approaches to venues for their UK tour (June-August 2007).

Cockpit ArtPhoto of Katherine Wardropper jewellwery from Cockpit Arts

Cockpit Arts: I supplemented the in-house team to write up the first email newsletter from Cockpit Arts and press releases for the Bellhouse Foundation Awards and Open Studios events (May 2007 and ongoing).

Crossrail logo

Crossrail Art Programme: Crossrail needed to refocus its launch materials to introduce its high profile Arts Programme to supporters and funders in autumn 2011. I helped them identify message hierarchy and tone of voice, and wrote the copy for a suite of leaflets (August-September 2011).

Photo of walking boots by David Steel

David Steel Images: I write the accompanying texts for the photographer's images, such as of the ancient Stone Pine in Kew Gardens (selected for the 2006 Garden Photographers' Association exhibition and catalogue cover); and for the photographic books and posters resulting from our 2008 journey to Santiago de Compostela (May 2006; November 2008 and ongoing).

engage logo

engage: I wrote press releases for engage's Older People's project in Wales, including setting templates and copywriting standards for all future press work for the organisation (January 2010-May 2010).

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International Save the Children Alliance: After helping develop the communications strategy from the charity's campaign for education in places of conflict, I gathered technical and field reports from Save the Children workers in nine different countries and turned these into persuasive, human copy for the fundraising campaigns, directed at a non-technical reader (October 2005-February 2006).

Phioto of Jordi de Nadal

Jordi de Nadal: I am providing proof-reading and copy advice for the English-language version of Barcelona-based art dealer Jordi de Nadal's website and blog (September 2011 and ongoing).

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The Conversation Agency: By interviewing the owner of this ‘practical philosophy’ practice I am developing copy to present her work in a way that will make it real and appealing to potential participants; and will advise on website structure and functions (May 2009).

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Tuscan Style: I developed the copy for press adverts and the online presence to be more in line with potential clients' self image, for this Italy-based artist's special edition prints (June-September 2007).

Funding applications e.g. bank loans, Arts Council or government grants
Anwesha Dance Company photo of dancer

Anwesha Company: In the competitive sphere of Arts Council England funding applications, I helped Anwesha Dance Company to present its work, development and aims in an authoritative way (November 2007).

Chitraleka Dance Company photo pf dancer

Chitraleka Dance Company: I reviewed and advised on amendments to Chitraleka's funding applications for Grants for the Arts and helped devise the marketing plan element of the application (June-August 2007).

Craft Central logo

Craft Central: I helped review and extend the thinking for the successor programmes to Reflect Forward and Bright Ideas, to prepare for the Arts Council England funding application(April 2009).

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Culturelinks Alliance: I worked with this social enterprise company to build funding applications for two projects in Luton and Bedford: to promote participation in sports and active recreation among the South Asian population; and to use arts to overcome barriers in healthcare take-up (May-August 2009).

Corams Fields image

Eat Your Street: I developed a project linking Coram’s Fields and the Calthorpe Project, local food retailers and St George the Martyr Primary School in a project to explore food issues and culinary traditions across cultures; and prepared funding bids to run the project (June 2009 and ongoing).

Julie McNamara's logo

Julie McNamara: Following a brainstorming and communications strategy development for her forthcoming Pig Tales tour, I helped Julie communicate the strategy to Arts Council England, which helped her receive regular funded status (June-August 2007).

Research and evaluation
Audiences London Logo

Arts Council England: An Audiences London Plus project, I am developing guidelines for the use and sharing of audience data for audience development and marketing, for touring arts companies (February-July 2012).

Audiences London logo

Black Country Living Museum: I helped the award-winning Museum understand their audience research and develop proposals for improvements to research and data collection practice (Febrary-March 2012)

Cockpit Arts logo

Cockpit Arts:

 

  • The designer-maker studio organisation called me in to design and facilitate a focus group to help refine its Friends' Scheme structure, prior to a relaunch (January-March 2010).
  • I supplemented the in-house team to design a visitor survey for Open Studios, advise on it's implementation and interpret the results (May 2007).
English Heritage Discovery Visits brochure cover

English Heritage: Following my development of the communications strategy for Discovery Visits and the print production and distribution, I researched new schools communications channels; advised their booking operatives and database designers on ways to maximize booking information for future marketing; and helped interpret results from surveys and feedback forms (May 2006-February 2007).

National Portrait Gallery

National Portrait Gallery:

 

  • I was commissioned to run a research project for the 3-year Reaching Out, Drawing In exhibition programme to qualitatively evaluate the visitor experience for the 6 exhibitions. I used a series of focus groups among visitors to each exhibition, to explore issues highlighted by the Heritage Lottery Fund funding agreement and additional areas of concern identified by the Gallery. Results I fed back through detailed reports after each exhibition led to improvements both within the life of the programme and beyond (April 2005- December 2007).
  • I audited the research needs of each department within the Gallery, as each 'business unit' needs to know who its own customers are, and their needs. The Gallery wanted to be sure it was finding this information efficiently, and using it. I interviewed and gathered surveys from each department head on their needs and mapped the use of existing research, overlaps and synergy between departments. The resulting recommendations were to guide the gallery's research activity for the following three years (May-November 2005).
  • Following the earlier audit of research needs, I drew up detailed tender documents and a schedule for the tendering process as a supplementary service for the National Portrait Gallery's busy marketing department (January-May 2006).
Phoenix Arts Association

Phoenix Arts Association: After working with Phoenix on strategic and business planning and a full communications strategy, I advised on the design and use of a variety of audience research activities and helped interpret the findings (May 2006-May 2007).

Communications skills training
Birgitte Lund artwork

Arts Council England's South East Setting Up Scheme: I ran an adapted Understanding the Basics of Marketing, and Targeting Market Segments session for three of the schemes graduates (Julie Roberts, Birgitte Haar Lund and Clare McEwan (November 2006).

Phioto of Jordi de Nadal

Black Country Living Museum: I helped with audience research and development surgeries as past of Audiences London and Audiences Central's ABC project in the West Midlands (February 2012).

Cinema Museum logo

Cinema Museum: I'm helping the staff and volunteers develop their marketing skills: part of a London Museums-sponsored project via Audiences London (November 2011-January 2012).

Crafts Central logo

Craft Central (formerly Clerkenwell Green Association): I tailored Understanding the Basics of Marketing as a half-day workshop specific to designer-makers, that demonstrated how to maximise their income and opportunities in a way that is integrated with their working style (September 2006).

Creative Enterprise Initiative, Surrey Institute of Art and Design logo

Creative Enterprise Initiative, Surrey Institute of Art and Design: I took a range of start-up creative businesses through an evening adaptation of my Understanding the Basics of Marketing course for the European Social Fund-supported programme from Surrey Institute's Business Development Unit (April 2005).

Creative Industries Business Improvement Partnership logo

Creative Industries Business Improvement Partnership: For the CIBIP scheme covering creative businesses in the East of England, I ran Understanding the Basics of Marketing followed by 'homework' and the Targeting Market Segments course (March-May 2007).

Fast Track via Independent Theatre Council logo

Fast Track via Independent Theatre Council: In addition to the main ITC training programme, I run Understanding the Basics of Marketing for participants on the Fast Track positive action programme aimed at addressing the under-representation of black, Asian and minority ethnic (BAME) and disabled people in performing arts management and administration (November 2006 and ongoing).

Renaissance South East header

Future Creative as part of Renaissance South East: Future Creative asked me to deliver marketing workshops and surgeries for several Sussex museums (February 2012).

Create Yourself logo

Granville Plus Youth Arts Centre: I took part in Brent Council's 'Crea8 Urself' day of events to signpost careers in the arts and creative industries to young people aged 15-25. I delivered a mini-workshop and contributed to one of the 'panels of experts' (October 2009).

Independent Theatre Council logo

Independent Theatre Council: Each year I deliver a number of arts marketing and communications days as part of the ITC training programme. Courses include Understanding the Basics of Marketing, Targeting Market Segments and the new Venues and Touring Relations. As with all my training I continue to support participants through email or phone advice and subsequent resources (February 2006 and ongoing).

National Portrait Gallery

National Portrait Gallery: I tailored my Understanding the Basics course to an evening session for in-house staff and volunteers, aimed at increasing their involvement in market research for Reaching Out, Drawing In (July 2006).

Northern Ireland Theatre Association: I ran a new course in Belfast on building relations between touring theatre companies and venues (March 2009).

Performing Arts Network and Development Agency logo

Performing Arts Network and Development Agency via Independent Theatre Council: I ran a very lively Understanding the Basics course in Manchester for Showstarter (May 2007).

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Royal College of Art: I developed a half-day seminar for postgraduate fine art and design students and alumni of the RCA, detailing both general communications techniques and the nitty-gritty of gaining press coverage. I am now seeking to deliver the seminar for other London colleges (March 2010 and ongoing).

The Trained Eye logo

The Trained Eye: I ran an intensive version of the Understanding the Basics course tailored to the needs of selected students on the year-long 'Academy' preparing photographers to launch successful businesses (June 2009 and ongoing).

ECCA logo

University of the Arts, London / ECCA: I gave a presentation on marketing to students from all courses who are preparing for their Degree Shows in a few months' time (February 2009)